Roll call – Pollsters prep for more ‘whack-a-mole’ with 2016 in rearview
by Bridget Bowman – As pollsters look ahead to the 2020 election, Brock McCleary comments on the state of polling, noting, “The biggest misconception is that the industry is in crisis.”Pollsters gearing up for the 2020 presidential election have an additional task to contend with: convincing a skeptical public that their work is still reliable.
Despite new experiments, the verdict is still out when it comes to the best methods for reaching voters in a digital environment. But that challenge hasn’t necessarily caused despair.
“The biggest misconception is that the industry is in crisis,” said Brock McCleary of Harper Polling, the former polling director for the National Republican Congressional Committee.
“Year after year, the amount of online research we do increases,” he said. “And each year I have found that the reliability and predictability of that data get better and better.”
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