How Harper Polling helps advocacy organizations convert public-opinion research into messaging and strategy that moves the needle.
Data shows unequivocally that credit unions are Americans’ best financial partner. But how can credit unions use that data to advance policy priorities? The latest episode of ACU Seat at the Table podcast covers recent consumer survey results showing credit unions outperform large national banks across every meaningful measure of trust, value, and community impact.
Keith Frederick of FrederickPolls and Brock McCleary of Harper Polling conducted the consumer survey. Not only do they share results that show consumers get better results at credit unions, but also highlight how members’ intense feelings for their credit union foster a strong bond that does not exist elsewhere in financial services.
The podcast covers:
- The importance of educating the public on the connection between the tax status and the credit union difference;
- How credit unions’ role in making life more affordable resonates with policymakers, especially in an election year; and
- Why credit union champions are essential to legislative success.
Listen to the podcast here.
Read the original article here.